We're on a
Mission
k-ID protects and empowers kids and teens online by enabling games and services to easily create age-appropriate experiences for any user, any age, anywhere in the world. We believe that protecting young users isn't about telling them what they can't do online; it's about empowering them to discover what they can through age-appropriate experiences.
With our proprietary, privacy-preserving technology, k-ID helps companies understand the ages of their users and the applicable laws based on their location. Our solution then automatically configures the user experience to make it age-appropriate and compliant for each individual user. Our global team of experts in law, privacy, trust, and online safety is dedicated to creating innovative technology that puts kids and teens first, while offering seamless compliance solutions for developers and publishers.
By partnering with parents, guardians, civil society, developers, and platforms, we are building safer, age-appropriate online experiences and laying the foundation for a better digital world—one where the next generation of digital natives can navigate their future with confidence and responsibility.
Values
MOM
Mission Over Me
We are dedicated to protecting and empowering kids and teens as they play, learn, and grow up online
We see our team as the entire company, not just the domain, function, or the people we work with
We value colleagues who prioritize team success over individual recognition
We collectively celebrate individuality and the incredible benefits of having a global, diverse team
DAD
Distill And Delight
We make complex things simple
We strive for simplicity and elegance in all we do
We only release what delights the user and makes the experience feel like magic
We earn the “wow’
KID
Keep Innovating Daily
We are problem solvers and relentless in finding creative solutions
We don’t innovate for innovations’ sake; we innovate to solve real problems and solve them better
We don't fear failure, we fear not trying
We stay flexible and nimble
TEEN
Trust & Excellence
are Essential & Nurtured
We exist because of the trust we earn and maintain
We strive to be the most trusted partner for families, regulators, civil society, and industry
We earn trust through our consistent integrity and honesty, in both small and big things every day
We are unified through a growth mindset
We believe in individual excellence: we are most excellent when we are authentically ourselves
We believe in team excellence: we work hard at working well together and greatly value teamwork and healthy interpersonal dynamics
LFG
Let’s Fearlessly Go
We value fearless innovation: With the strength of our first four Core Values, we can fearlessly break through boundaries others believe are impossible
We are fearless because we think and plan ahead, not because we rush forward without thinking
We are biased toward action and take initiative to drive progress
Team
We bring extensive experience in law, privacy, trust, safety and gaming from leading companies such as Meta, Google, Take-Two, Electronic Arts, Microsoft, Netflix, Tencent, Unity and Latham & Watkins, along with insights from a former UK Minister for Internet Safety and Security.