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k-ID Talks! Episode 3: Brock Murphy on turning cyberbullying lessons into digital trust—and why conversations matter more than restrictions
When Brock Murphy’s younger sister started experiencing cyberbullying, he saw firsthand how digital spaces, meant for connection and creativity, could turn harmful. It was a wake-up call. The internet has the power to shape children’s experiences in ways parents often didn’t see.As a policy expert-turned-educator, Brock realized a troubling gap: parents wanted to protect their kids online, but many felt lost when it came to understanding the platforms their children used. The result? A knee-jerk reaction of fear and restriction, rather than curiosity and conversation.Through Parent ProTech, Brock is on a mission to change that. Instead of locking kids out of the digital world, he helps families engage with it, arming parents with practical tools, relatable insights, and the confidence to navigate technology alongside their children.
March 25, 2025
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Moving from awareness to action
Brock’s journey began with a personal revelation: digital harm is often invisible to parents. When his younger sister became a target of cyberbullying, it exposed just how easily children can be harmed online—and how little parents may know about it.
“We assume kids will tell us if something bad happens, but many don’t,” Brock explains. “You don’t need about know every app and platform. It’s about making sure kids trust you enough to talk when it matters.”
For many parents, the digital world feels overwhelming, and their response is often to restrict access. But Brock argues that fear-based restrictions can push children to hide their online lives rather than seek guidance. Instead, he encourages parents to ask questions, stay curious, and engage in ongoing conversations with their kids.
Why technology is a tool, not the enemy
Technology has a dual nature, amplifying both its potential for good and its risks. While online platforms can expose kids to harm, they also connect them to learning opportunities, friendships, and supportive communities.
“Technology is like a hammer: it can build a house or cause harm, depending on what you do with it,” says Kay.
Engaging with children’s digital interests, like understanding how to play their favourite game, can go a long way to establishing a deeper connection with them. Parents who explore these spaces alongside their kids gain insights into potential risks, such as toxic chats or fake profiles, while also showing support.
Supporting kids and parents alike
Parent ProTech bridges the gap between technology and families through accessible tools and actionable advice. The team empowers families to better support their children’s digital habits by making information more accessible and easing parents’ anxieties.
“One pivotal moment was realizing how overwhelmed parents feel,” Brock shares. “When we simplify tools and information, it becomes easier for families to take meaningful action.”
At k-ID, Kay extends this approach by providing technological solutions that promote safer, age-appropriate experiences. Together, their partnership equips families with the tools they need to confidently navigate the digital world.
Digital risks aren’t “somebody else’s problem”
A common misconception is that online harms only affect “other people.” Kay and Brock challenge this myth, stressing that no family is immune. Cyberbullying, exploitation, and other risks can impact any child, regardless of their home life or background.
“The biggest myth I hear is, ‘My kid would never,’” Brock says. “Online harms don’t discriminate, they can happen to anyone, anywhere.”
Breaking down these assumptions encourages vigilance and proactive conversations. Programs like the Breck Bednar Foundation remind families that risks can often come from familiar faces rather than strangers, reinforcing the importance of awareness.
Conversations, not restrictions
Creating safer online spaces isn’t about locking children out of the digital world, but rather about building connection and understanding.
“When parents sit down and genuinely engage with their kids’ online lives, they unlock trust and connection,” Brock explains.
Leading with curiosity helps children feel supported, not judged. Open conversations empower kids to navigate technology responsibly, embracing its benefits while staying alert to potential risks.
